Korea from the inside
Seven years in Seoul, a career in the Korean beauty industry, and one mission: to bring real Korean skincare to the Netherlands.
How it started
Korelle's roots lie in Seoul. For seven years we stood in the middle of the Korean cosmetics industry, at the meeting point of the laboratories where products are born and the professionals who use them. We saw up close which innovations appeared first, which ingredients truly worked, and how much care goes into every product.
What struck us most is how accessible that quality is in Korea. Real, effective skincare does not have to be expensive there, it is within reach for everyone. It is calm, considered, and about caring for the skin instead of hiding it.
Why Korelle exists
Back in the Netherlands we noticed how far behind we are. Much of what is sold here as "the latest from Korea" has not been the latest for a long time, or does not come from Korea at all. Some sellers act as if they source directly, while their products arrive through detours.
We wanted to do it differently. Korelle is our answer: authentic, newest Korean skincare, accessible for everyone in the Netherlands, straight from the source, without noise.
Personally curated
Thanks to our years in the industry we know what to look for. We source directly from Korea, through people we trust: a former colleague we have built a bond with, and local contacts on the ground. No middlemen, no counterfeits.
Every product you find at Korelle we choose personally: based on what is really happening in Korea, what suits the Dutch skin and its wishes, and what we would use ourselves. No noise, just the real thing.
Curious what we have selected? View the collection.